What is the digital address (domain) of your store?
Would you like to visit me and see all the works I have done? Just enter my digital address 184.108.40.206 in the address bar of your browser. You see, such digital address is hard to remember and so that's where domains come in.(Read)
Branding 2.0 and domains
While traditional branding (Branding 1.0) focuses on "what", domains add the "where" dimension to it.(Read)
The Chinese domain strategy of Walmart
Apple has moved its Chinese iCloud data to China and India is considering a policy to require data to stay within its country. National governments across the world will likely impose requirements on local residence of local data as time goes on. The "one .com to rule them all" domain strategy may have to include domains for each market. If you are a business owner, what domains do you need when entering the China market? Or, what is the implication if you are a domain investor? I hope a study of Walmart's domain strategy will give us some hints.(Read)
How to create Chinese brands from an acronym domain
Last week I wrote that corporate China likes acronym domains because they can help companies serve audiences both inside and outside China. In this article I'll continue and show you how a single domain can be turned into multiple Chinese brands. As an example, I'll use NNR.com which I saw in a recent LinkedIn post by Howard Fellman to promote the domain.(Read)
Why do Chinese companies like acronym domains?
China is the largest owner of liquid domains according to the quarterly market report by GGRG.com. These are very short .com domains such as LL (letter-letter), NN (number-number), and LN (letter-number) .com which can be sold at any time because of a large pool of ready buyers. In this article, I'll focus on the acronym (letters) domains. So, why do Chinese companies like acronym domains? I think there are at least two reasons.(Read)more...