Domain Strategy Bulletin
Published Every Saturday

May 26, 2018 (Sat)

Domain strategy of a small but global game developer

Few days ago, I read the news of a small company in New Zealand joining the Tencent group in China, so I was interested in how it happened and how they used domains in their business.(Read)

May 19, 2018 (Sat)

Case Study: domain strategy of Microsoft Ventures

Microsoft Ventures has rebranded to M12 recently and it is an interesting domain story to study. This investment arm of Microsoft was founded in 2016 to enable Microsoft to invest in startups during their early stage of growth by leveraging Microsoft’s financial, technical, and business resources. Last month, the firm decided to rebrand to M12 to avoid confusion with a related accelerator program called Microsoft ScaleUp.(Read)

May 12, 2018 (Sat)

What is a brand-matching domain and why should you care?

I often use the term brand-matching domain in my writing. What do I mean and why is it important?(Read)

May 5, 2018 (Sat)

Are domains really digital addresses?

Yes, they are. Domains are really digital addresses and there is a historical reason. Understanding this concept will greatly improve your store location in the virtual world. So, let’s take a short walk down the memory lane.(Read)

April 28, 2018 (Sat)

Owning your digital address in the virtual world

I believe a virtual world is developing. If you want to have a glimpse of how it will look like, I suggest you go and watch the movie Ready Player One directed by Steven Spielberg. When you are watching the movie, make sure that every time the word ‘game’ comes up, you replace it with ‘shopping’. Then you’ll see how much fun and better shopping will become in the future.(Read)