Startup founders, is your domain matching your brand?
A domain marks your presence in the digital world – a global one indeed. Yet, in my daily news reading, I come across startup after startup with the domain-matching-brand issue. So, it's time to check your domain and see if it is correctly named.(Read)
Every startup should own a domain
Are you running your business from your own domain? If you are serious about the long-term future of your business, you need to acquire your domain and build the foundation at this digital address.(Read)
China's 7Fresh shows even poor startups can get a good domain
Many startup founders are rich in ideas but short in cash, so spending money on a good domain is often the last thing to consider. Today's story from China will give you ideas to acquire a good domain for as little as $10.(Read)
Few tips to make your digital address stand out in ads
Domains were introduced over 30 years ago, yet many corporate executives still do not know how to write their digital address (domain) to make it stand out in ads and bring consumers directly to their online store. I felt strongly about this issue when I was visiting Japan lately. Here are some examples of digital addresses in the ads I saw while riding the subway in Tokyo.(Read)
If a crazy, stupid name/domain could become a global brand...
Such unfriendly words were given to Jack Ma in the early days of Alibaba, and the words referred to the name "ali baba". Nevertheless, the name went on to become one of the most recognizable brands in the world. What about a domain you just made up and registered for $10?(Read)more...