Domain Strategy Bulletin
Published Every Saturday

May 19, 2018 (Sat)

Case Study: domain strategy of Microsoft Ventures

Microsoft Ventures has rebranded to M12 recently and it is an interesting domain story to study. This investment arm of Microsoft was founded in 2016 to enable Microsoft to invest in startups during their early stage of growth by leveraging Microsoft’s financial, technical, and business resources. Last month, the firm decided to rebrand to M12 to avoid confusion with a related accelerator program called Microsoft ScaleUp.(Read)

May 12, 2018 (Sat)

What is a brand-matching domain and why should you care?

I often use the term brand-matching domain in my writing. What do I mean and why is it important?(Read)

May 5, 2018 (Sat)

Are domains really digital addresses?

Yes, they are. Domains are really digital addresses and there is a historical reason. Understanding this concept will greatly improve your store location in the virtual world. So, let’s take a short walk down the memory lane.(Read)

April 28, 2018 (Sat)

Owning your digital address in the virtual world

I believe a virtual world is developing. If you want to have a glimpse of how it will look like, I suggest you go and watch the movie Ready Player One directed by Steven Spielberg. When you are watching the movie, make sure that every time the word ‘game’ comes up, you replace it with ‘shopping’. Then you’ll see how much fun and better shopping will become in the future.(Read)

August 26, 2017 (Sat)

Do you need to own Chinese domain names?

A large number of Chinese domain extensions have been released in the last few years, and you may have already come across some of them by chance. You may even wonder if you should acquire some Chinese domain names for your business. Today let's look at this issue.(Read)