Chinese Domain Market Newsletter

March 21, 2016 (Mon)

You Work Hard, but Why Make It Hard for Your Customers?

Niu Jia Bang (牛家帮) is an online-to-offline (O2O) platform offering on-demand home services such as cleaning, laundry, and repairs. Niu (牛, cow) is a symbol of hard working in China, and Jia Bang (家帮) means home help. The name is very appropriate.

Founded only in 2014, it has already attracted a lot of attention and even completed Series A+ funding recently for further expansion.

So, you may guess their corporate site is -- or even better if they could afford? Yes, they do own but they are not using it. Their main site is actually They don't even bother to forward traffic to What a waste!

I checked their Whois information and found that was created in December, 2012. was created almost one year later, in November, 2013. It looks like the registration of was almost an afterthought and for brand protection only.

This is a matter of common sense. If you have invested in building the Niu Jia Bang brand, wouldn't most consumers simply go to or Why do you make it hard for consumers to remember your address on the Internet? Also bad news is that they probably don't own because it redirects to which offers similar home services too.

It baffles me to see why companies invest so much on their brand names but fail to use a matching domain name for the sake of the consumers.

On the other hand, I don't like Pinyin mixed with other elements such as an English word in this case. Consumers prefer simplicity and consistency.

By the way, belongs to a company in Hong Kong but the website does not resolve, so Niu Jia Bang still has a chance to upgrade to a premium .com domain name.