Chinese Domain Market Newsletter

When my family moved to the city, I had difficulty getting into junior high school because the academic qualification I got when living in a village was not recognized. One day we visited a new school and found the school principle playing table tennis in a room. My brother asked if he could join. The principle said yes. After a few games, the principle became very friendly with us. When we told him the purpose of the visit, he immediately accpeted my application to get into his school. That was a very successful ping-pong diplomacy in our family. Here's the post.

May 21, 2016 (Sat)

Need to think outside the box

Recently I read an interesting story in a May 5 news article on

In 1997, a student was working at an Internet firm. He was responsible for registering domain names to build websites. But, he only followed the crowd and so missed out the golden opportunity in Pinyin domain names.

At that time in China, most people in the Internet industry thought .com domain names using English words for the global market were of premium quality. The most ambitious companies such as Alibaba and Tencent bought this type of premium domain names.

On the contrary, numerics and Pinyin names were considered inferior and were mostly ignored.

Around 2001 or 2002, Wen Sheng CAI showed up. He saw a new market and bet a lot more companies (bread-and-butter type businesses) would welcome Pinyin names. So, he started scooping up short Pinyin .com with good meanings.

Years later, Chinese companies suddenly realized there's value in short Pinyin .com domain names. Cai became the domain king in China.

What we can learn from this story is that we need to look outside the box. Do not follow the crowd but do our own research and thinking in domain investment.