Chinese Domain Market Newsletter

After living and travelling to many countries, I have come to the conclusion that Americans are the best guests to have at a party. In general, they are sociable, easy going, good at jokes, and most importantly, willing to talk to strangers. Canadians, being the next door neighbor, are similar too. On the other hand, I find British, Australians, and New Zealanders much more reserved. Chinese? We are just too serious at a party. Here's the post.

June 16, 2016 (Thu)

.cn still rules, but is not going away

People are biased, and I'm too. I always believe that one dot will rule, that in the future the prefix "www." will go away and all domain names will contain just one dot. My belief is based on the fact that consumers want simplicity and consistency. The massive supply of new gTLD domain names should give people plenty of choices, rendering two dots in domain name unnecessary.

So when a reader asked me the question "Is going away?" my natural reaction was to say yes. But I decided to check the numbers to see if this is indeed the trend, using registration data for the top three extensions recorded in May of every year since 2012. (Exception: June was used for 2012.)

What is the data telling me? Obviously I am wrong. .cn still rules but is not going away yet. has dropped but also bounced back, still capturing more than 10% of the registrations now. It does not look like will be going away soon. Some good names on will continue to be liked. I hope to do a similar study in the future to help us see a better picture.

I think we are still in the early stage of domain name use in daily life. Just look at how the domain names of three US presidential candidates are written:, BERNIESANDERS.COM, and www. A standard way of writing domain names has not emerged yet, but in due time it will. The availability of one dot in .nz, .uk, and .au in recent years gives me hope.

One thing is obvious. The number of registrations has multiplied by 6 times in the last five years, and further high growth can be expected. The Internet startup boom in China, encouraged by government initiatives such as "Mass Entrepreneurship And Innovation" and "Internet Plus", will create millions of new Internet businesses and they will all want to have a domain name for their corporate website.