Chinese Domain Market Newsletter

You may wonder why I seldom talk about the hundreds of new domain extensions. When it comes these opportunities, two quotes from Warren Buffett describe my situation very well: "Keep all your eggs in one basket, but watch that basket closely." and "We applaud the endeavor but prefer to skip the ride." Here's the post.

July 16, 2016 (Sat)

Domain names preferred by the next generation of Chinese entrepreneurs (2)

Yesterday we looked at the extension part of a domain name used by startups on the 2016 Top 300 New Internet Companies list. The analysis reveals that new startups still follow the tradition and prefer .com and .cn. Today we'll continue and look at the name part of a domain name used by these startups.

In the same way, I went through the list of startups and grouped them by Pinyin, English, and acronym. Here, I'm using the term "English" loosely. Any name that looks like an English word is classified as "English" (such as I also added the Pin+Eng and Pin+Num groups. For example, Pin+Eng means a name containing both Pinyin and English words in any order. Let's look at the result below.


The result shows that Pinyin is most popular, followed by English names. To gain further insight, I then ran quick checks of the Pinyin and English names. Among the Pinyin names used, 2-pin is the most popular (46%), followed by 3-pin (41%), 1-pin (21%), and then 4-pin (11%). No 5-pin or beyond was found. Among the English domain names used, 92% of them are less than 10 characters.

If you look at the list, you may see domain names used are not of good quality and they are quite hard to remember. For example, who can remember that means "8 days online"? Also, should not have the "56" for a perfect match with the company name.

Finally, what have we learned in these two posts? The second generation of startups in China have not changed. They still prefer .com and .cn, and they like to use either 2-pin, 3-pin, or short English domain names.