Chinese Domain Market Newsletter

A dream team of geniuses emerged on the investment arena in the 1990s. They had a top trader from Wall Street, two Nobel prize winners, and the vice chairman of the Federal Reserve onboard. They called their company Long Term Capital Management. Unfortunately, nothing they did was long term. Their first few years of stunning growth was finally met with a disaster which even threatened the survival of the American financial system. Eventually the company was bailed out by the government and investors lost their money. The lesson learned is this: never blindly follow the genius. Do you thinking and make your own investment decision. Here's the post.

July 27, 2016 (Wed)

Setting up the benchmark

After I wrote the post ".cc credible with some end users but adoption puzzling" on July 22, I thought I would do a research to find out how .cc is doing in terms of user adoption. Then I realized that I had a problem. I needed a benchmark for comparison. After some thinking, I decided to use LL .cn as the benchmark. There are two reasons for this choice:

(1) Since we are dealing with the Chinese market, .cn becomes a natural choice. With 19m registrations, .cn is the largest extension in China. It is used by companies large and small in the country.

(2) LL domain names are chosen because (a) the number of domain names (676) is small enough for me to handle, and (b) LL represents two Chinese characters which is a pattern of company name most commonly found in China.

For this research, I generated a list all of the 676 domain names, visited their address, and then manually looked for presence of website. However, this is easier said than done. Quite a number of domain names used the same content with a small print of domain name for sale. They were ignored in my calculation.

Based on my checking, 182 .cn were found to have contents. In other words, only 30% of LL .cn have been developed. There is still a lot of expensive "land" not used, indicating we are still in the early phase of domain name adoption by end users in China.

In future posts, I'll research end user adoption of other extensions using the same method described here and compare them with the benchmark (182), which will give us a clearer picture of where the other extensions stand. Finally, if anyone know a better way (a script) to check all 676 domain names for presence of website, please let me know.