Chinese Domain Market Newsletter

Most people don't like change, because change requires you to modify your habit, which can be annoying or even painful. Here's a case in point. Yesterday I mentioned the car loaned from a friend and how we learned to memorize its car license number. Today was another challenge. After I started the engine, I found myself reaching for the hand brake without even thinking. Unfortunately, this car has no hand brake but a foot brake. So, now I have to retrain my brain to use the foot brake. Even though it's just a small nuisance that I'm sure I can get over within a few days, some people may feel very irritated by such change. But, if we want to move forward, we must accept change. Here's the post.

September 24, 2016 (Sat)

NewG talk #5

Is there anything good about the release of hundreds of new extensions? Well, I can see at least one effect: shortening of domain names. This will be reflected at two locations in a domain name.

The name part. With so many names supplied from so many new extensions, buyers naturally don't have to go for long, multi-word names. As a result, short and one-word names may become the mainstream.

Number of dots. The format of domain names may finally be standardized on just one dot as there is no need to use sub-domain names such as This is already seen in the introduction of direct .uk, .nz, and .au domain name registration in their respective country. Remember domain name used to be just a long address starting with "http://www.". I think this cryptic prefix will finally go away and domain names will all have just one dot, e.g.,, and This simple and consistent naming convention will help consumers understand what a domain name is.

Well, this is just a speculation from me, and so we'll have to see how things will develop. Below is the latest stats on the Top 10 new extensions. The ranking remains unchanged.