Chinese Domain Market Newsletter

Before I left the dragon city to live overseas, I knew nothing about cooking. However, once I was in a foreign country, the local folks often assumed that I could make Chinese spring rolls or dumplings. That gave me an idea. They wanted Chinese food and I wanted foreign friends. So, the solution was to teach them Chinese cooking. I quickly learned how to make spring rolls (for example) and then invited the local folks to my place for a spring roll workshop. They were super excited, and had fun making all shapes of spring rolls. At the dinner table, we had a wonderful time and I made many friends. I also found the interest to cook Chinese food. Here's the post.

September 27, 2016 (Tue)

.LTD domain names may be limited in use but growth is steady

I just came across a post on a Chinese domain forum discussing why the new extension .LTD is not on fire in China. The reason given is that there is no organized action involving the registry and big investors to create a speculative market for it (registrars only follow so are not vital in this domain play).

Being curious, I checked and was surprised to see a steady growth of this extension since it was launched by the registry Donuts on June 22. Take a look at the numbers.

June 22690
June 2916,868
July 2721,703
August 3127,019
September 2629,341

According to the post, there has been no price cut and no promotion to push .LTD in China. In fact, the only news story about .LTD that I have come across so far is the sale of for about $7.5k in a recent auction held by The domain name is attractive because F can stand for many big money words such as 发 (make a fortune), 富 (wealth), and 房 (house).

The word "Ltd" is part of a company name in many countries such as Australia, India, South Africa, and United Kingdom. Therefore, .LTD domain names do have potential in these countries. Yes, most companies will likely go for .com or their country extension as their first choice. However, if you have a name you really like but it is not available in the mainstream extensions, then .LTD can be an alternative.

This leads to a general rule that I think will apply to the corporate world. In choosing a domain name, you basically have two directions to go: (1) fix the name part and find an extension still available, or (2) fix the extension and then find a name that is still available. Of course, your budget decides how good an extension you can settle upon.