Chinese Domain Market Newsletter

Recently we attended the funeral service of a friend's mother. During the service a photo slideshow complete with beautiful music was shown to tell a special life of the mother. I've been amazed to see in many funeral services that the dead person's family is always able to produce a remarkable slideshow in such a short time -- and make it very interesting. How come people always have a wonderful life to tell after they leave the world? What kind of life story do I have? How about you? Here's the post.

March 8, 2017 (Wed)

Chinese consumers like 2-pin domain names

Jack Ma's company is known as Alibaba outside China. But, did you know that inside China the name is often shortened as "Ali"?

Alibaba is not only a character from the folk tale "Ali Baba and the Forty Thieves," but it also happens to be a 4-pin name representing the four Chinese characters 阿里巴巴. However, if you enter 阿里巴巴 into the Baidu news search, you'll see news titles using the short form 2-pin 阿里to refer to the company. Why?

It may be cultural. Chinese consumers like names consisting of two characters. I notified this habit when I was growing up in the dragon city. Everywhere I looked I saw names consisting of two characters: The largest bank is 汇丰(HSBC); Billionarie Li Ka-shing's company is called 長江 (Cheung Kong); Even the last governor of Hong Kong was affectionately nicknamed 肥彭 (Fatty Chris Patten).

If you look at the internet world of China, it's very similar too. Baidu is 百度 and Tencent is 腾讯. In my study of the Top 300 new Chinese internet companies in 2016 (, I found that among Pinyin names used, 2-pin was most popular (46%), followed by 3-pin (41%), 1-pin (21%), and then 4-pin (11%). No 5-pin or beyond was found.

So, what does it mean to investors of Chinese domain names? First, 2-pin is the main arena within the Pinyin sector. This is where you'll find the largest number of potential buyers.

Also, since many companies like to upgrade from Pinyin to acronym names, it follows that LL has the biggest potential. This is finely demonstrated in the ecommerce giant Jing Dong's choice of a domain name for their corporate website: instead of (which they also own and now redirects to